Grassroots Activism, The Internet, and the Arab Spring
During the last
several years, the Middle East has been experiencing a dramatic movement that
began in Tunisia and Egypt that quickly spread throughout the Middle East to
surrounding countries and has become what it is now; one of the most powerful
revolutions of our generation. The Arab Spring came to be so successful and
large due to the influence of grassroots organization by the use of social
media to organize protests and spread their message to other citizens.
‘Grassroots’ implies that the creation of the movement and those members
supporting it are natural and occur spontaneously and without much planning.
During the revolutions, Middle Eastern countries’ protests spread very
spontaneously because of the common belief in the movement. Consequently, the Arab Spring revolutions
that occurred in Tunisia, Egypt and Syria were influenced strongly by
grassroots organization and the Internet and the revolutions would not have
been as successful and influential if it was not for it.
Grassroots
activism and organization occurs spontaneously and without little preparation
to best take advantage of a new situation and advocate for some type of democratic
political change. These movements that are created gain momentum because of the
people and the beliefs that are pushing it forward. According to farmaid.org,
“grassroots means the work of many towards a mutual goal”, something that was
clearly visible within the Arab Spring Movement (farmaid.org). Grassroots
movements are about educating, recruiting, mobilizing and training people to
raise awareness about a particular subject and advocate on behalf of a positive
change. Those that participate in these movements are local citizens of the
community who all have a common belief and goal that they wish to get out of
participating in social movements and protests. Grassroots movements are often
spread through word of mouth, canvassing, flyers and now, more than ever,
social media has begun to change the way in which activists organize protests
and rallies and interact with the public.
On
December 17 of 2011 in Tunisa, a fruit vendor named Mohammed Bouazizi lit himself on fire
after being humiliated and having his cart taken from him by a municipal
inspector, and news of it spread across the Internet like wildfire.
Eyewitnesses posted videos and pictures of the event and talked about the
struggle Mohammed went through that pushed him to kill himself, or become the
Arab Spring’s first martyr, as many would say now. Bloggers took to the web
reporting about the police brutality that occurred at the resulting protests as
angered Tunisians took to the street to protest the government’s regime headed
by Prime Minister Ghannouchi. After several weeks of protest and demonstrations
that resulted in violence caused by the police and security forces, the
government was overthrown on January 14, 2011. News of the success was posted
all over the internet by Tunisians on social media sites such as Facebook and
Twitter and Tunisians encouraged their fellow Arabs to follow in their
footsteps. “What happened in Tunisia showed the Arabs how their voices could be
heard through non-traditional media outlets, and helped them in asking for
their rights” (Riley). In a country where freedom of speech was nearly a
foreign concept, Tunisians gained this freedom by expressing themselves through
Social Media, letting their opinions be heard and organizing with their fellow
citizens to work for change.
In
Egypt during June of 2010, 28-year-old Khaled Said was killed under suspicious
circumstances in the custody of Egyptian police and security forces and
pictures of his disfigured corpse were released throughout social media
networks. Egyptian activist Wael Ghonim created a Facebook group titled “We are
all Khaled Said” that brought attention to his death and the many other cases
of police brutality that has plagued Egypt through the years. The Facebook
group contributed greatly to the discontent among Egyptians in the weeks before
the revolution by advocating for change and the removal of President Hosni
Mubarak from office. By advocating for change and educating Egyptians about
this tragic event, Wael used grassroots organizational methods by spreading
information by word of mouth and through the internet in order to get those
reading his messages to do the same and create a community of people who want
change. “Although only 26.4% of Egyptians had Internet access, the widespread
use of Internet Cafes meant that computer mediated communication played a
larger role in Egypt’s Arab Spring (than other countries)” (arabmediasociety.com).
A protest in Cairo in January of 2011 was organized through Facebook groups and
had over 90,000 people signed up to its page, showing how effective Facebook
was when used by Egyptian grassroots organizers.
In
Syria, activists organized protests through Facebook and called on citizens to
raise attention to the injustices being brought upon them by the Syrian
government. “A Facebook group was launched calling on people to protest against
Bashaar Al Assad’s regime, and Tuesday March 15 was announced as the
revolutions start date” (Ghrer). The Syrian people responded to this and
attended, and organizers urged protestors to record and take pictures of the
protests and how the police reacted and post them onto social media sites. The
spread of the pictures and videos from these protests and the scenes of the
brutality that they contained got the attention of the Syrian people by
spreading the news by word of mouth and through the computer, the two most
basic forms of communication utilized by grassroots organizers. Though the
country is still in the midst of a civil war, by using grassroots activism to
spread their message across the Internet, Syrians were able to successfully
overthrow the ruling government party.
Like
most historic events and revolutions in history, the Arab Spring was made
possible through the use of a new technology, and in this case, it was the
Internet and social media platforms such as Facebook and Twitter. Access to the
Internet allowed citizens living in these Arab countries to envision what life
is like outside of their country and see the freedoms other humans are granted
by their government, and this gave them the ability to imagine their society in
a different way. Sites like Facebook allowed for activists to connect with each
other throughout the world and discuss ideas and strategies for planning events
and to invite the public. An overwhelming majority of the population
participating in these protests are in their twenties and thirties, which
happen to be a very technology savvy generation which is also in part due to
the success of grassroots movements initiated through social media sites.
The
ability to access social media sites made every citizen a journalist. In my
opinion, the Arab Spring movement that swept through countries in the Middle
East and North Africa has been the most influential and powerful grassroots
movement that has existed to date. Never before have social media sites been
utilized by grassroots organizers more so than in Tunisia, Egypt and Syria
during the Arab Spring. These organizers successfully showed how useful social
media sites could be to other organizers when used correctly. Social media
sites have proved to be much more effective at spreading a message then
traditional ways such as word of mouth and consequently have given grassroots
organizers much more power.
Throughout the
course of researching, Facebook has been mentioned time and time again for
being the social media site that was most popular with activists during the
Arab Spring and helped make the biggest impact. In an interview with Mark
Zuckerberg, founder of Facebook, while responding to a statement about how
Facebook caused the Arab Spring, Zuckerberg stated, “It’s not a Facebook thing,
it’s an Internet thing. If it wasn’t Facebook, it would be something else”
(Jerusalem Post). In my opinion, Zuckerberg is right in saying that Facebook is
not responsible, but needless to say, it was an immensely powerful tool at the
hands of protestors and grassroots organizers alike.
Facebook was the best tool
available for activists to organize events, but if Facebook didn’t exist, the
next best social media platform would have served in place. While talking about
social media, Sheila Riley states, “It is a tool that democratic movements all
over the world are using to mobilize and explain their positions” (Riley). Due
to the success of the activists using grassroots organizational methods during
the Arab Spring to spread their messages and also in part due to the
availability of the internet and social media platforms to successfully reach
millions of people with the push of a button, the Arab Spring in Tunisia, Egypt
and Syria would not have been nearly as successful as it would have been
without these two major contributing factors.
References
Riley, Sheila. "Social Media One Key to the Arab Spring
IT-Savvy Population it Played Bigger Role in Tunisia, Egypt than in Libya,
Yemen, some Say." Investor's Business DailyOct 31 2011. ProQuest. Web.
15 Apr. 2014 .
"Zuckerberg: Facebook Didn't Cause Arab Spring. Speaking
at e-G8 Internet Forum, Social Networking Pioneer Says the Internet, Not His
Site, Fuels Mideast Protests." Jerusalem Post: 7. May 27 2011. ProQuest. Web.
15 Apr. 2014 .
Tusa, Felix. "Arab Media
& Society." Arab Media & Society. The American
University in Cairo, n.d. Web. 15 Apr. 2014.
Ghrer, Hussein. "Social
Media and the Syrian Revolution." Westminster Papers in
Communication and Culture 9.2 (2013): n. pag. Web.
"FarmAid." What
Is Grass Roots Organizing? - Farm Aid. Farm Aid, Aug. 2005. Web. 15 Apr.
2014.
Blight, Garry, Sheila Pulham,
and Paul Torpey. "Arab Spring: An Interactive Timeline of Middle East
Protests." Theguardian.com. Guardian News and Media, 05 Jan.
2012. Web. 13 Apr. 2014.
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